Here were the rules according to Inc. in November of 2005:
1. Bare it all
You don’t have to give away trade secrets, but effective blogs require a certain amount of candor. There’s nothing more boring than a blog that pulls its punches.
2. Update frequently
Content gets stale fast online, so refresh the blog at least three times a week, if not more often. And mind the spam in the comments section–business blogs get tons of it.
3. Be interactive
Encourage visitors to post comments. And join the conversation. Visitors to business blogs generally want one thing–to be heard by the business.
4. Stay cool
If commentators get nasty (and if your blog is any good, they will), don’t go on the offensive. Engage them in conversation. And wait it out: There’s always a new controversy around the corner.
The conflict is: Since you (as an ENTJ) think that it’s a good thing to be "open" that you *should* be open. I’ve found that sometimes this can get one into trouble. "Be careful about what you blog." is the most ….I’m looking for the right word…."confining"…..no…need something more insidious….."damning"….YEAH…the phrase "Be careful about what you blog" is an incredibly DAMNING thing to say. I’m not careless; I do not mention names or defame anyone. It’s just…..sigh…I’ll leave it at that.
This is NOT a plug for the book, since I’ve never read it–I am only mentioning it because I want to bring to light that such material exists.
Averting corporate catastrophe in the "blogosphere."
"From the millions of people with a conviction or cause they’re eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it’s no wonder that an astonishing 80,000 new web logs — — or ""blogs"" — are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences.
Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You’ll learn how to:
* Legally and ethically regulate employees’ personal blogs that mention the company
* Protect trade secrets and other proprietary information
* Manage the legal and business exposure associated with corporate blogs
* Respond swiftly and effectively to blog assaults against the company — and much more.
The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you’ve established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."